Hope & Impact Investment

Hope isn’t a wish. It’s a strategic lever that fuels action, and we see it as essential to driving meaningful change.

Hope: The Foundation of Impact
We believe that capital should do more than grow, it should unlock possibilities. That starts with hope. We recently had the privilege of joining the Good Innovation Safari on Radical Hope, a conversation that couldn’t be more timely. Our Chief Commercial Officer, Tiffany St James, was invited to contribute to the report.

Hope today can feel in short supply. But it is in these moments that intentional, deliberate hope becomes a catalyst. Hope fuels the ambition that drives high-impact ventures, and the capital that backs them.

What Is Hope? A Framework for Action
Hope isn’t passive optimism. In positive psychology, hope is defined as a motivational state with three essential components:

• Goals: The clear outcomes we work towards.

• Pathways Thinking: The ability to identify routes to achieve those goals.

• Agency Thinking: The belief in our ability to take those routes and succeed.

In short, hope is both the map and the fuel. It’s not about wishing, it’s about setting direction and acting with purpose.

We see this reflected in every project we back. Our role is to help founders and investors turn vision into viable pathways, and to nurture the agency needed to navigate challenges.

Why Hope Matters in Impact Investment
Impact investment requires more than capital - it requires belief in the possibility of change. Without hope:

• Goals become empty aspirations.

• Strategies lose momentum at the first obstacle.

• Purpose-led capital risks becoming passive.

Hope transforms intention into action. It turns complex challenges into solvable problems and helps investors back projects that matter, with the confidence to see them through.

How To Nurture Hope in Your Investment Strategy
For investors ready to act with intention:

• Set clear, impact-aligned goals - grounded in frameworks like the UN SDGs.

• Map your pathways - with rigorous due diligence, measurable outcomes, and strong governance.

• Foster agency - through education, capability building, and trusted partnerships.

Are you ready to invest with hope and intention?

Let’s start a conversation about how your capital can drive measurable change.

For the full report from Good Innovation on The Radical Hope Survival Guide, please download it here.